Stop Cold Calling. Start Asset-Based Targeting: The Ultimate B2B Sales Hack

Are you tired of generic lead lists? Does your team waste precious time calling on businesses that lack the budget, need, or intent to buy your high-value solution?

The old way of targeting by industry (SIC code) and company size is inefficient. A large company in your sector might be struggling, while a smaller one with valuable assets is thriving and investing.

There’s a better way: Asset-Based Targeting.

Your prospect's physical assets—their properties, buildings, and facilities—are a powerful proxy for their financial health, capacity, and needs. And now, you can target them based on this criteria.

How to Identify Your Ideal Customer Profile (ICP) with Precision:

With ByagraRoopa Insights, you can build hyper-targeted prospect lists based on what companies own, not just what they do.

Use Cases Across Industries:

• For HVAC/Construction Suppliers: "Target all companies that own large industrial warehouses in the Midlands built before 1990." ( indicating likely need for retrofitting or upgrades).

• For SaaS/Tech Providers: "Find all companies with 'Hotel' or 'Care Home' assets that have recently appointed a new IT Director." ( indicating a new decision-maker open to new solutions).

• For Commercial Utilities/Green Tech: "Identify all companies with large roof-owned freeholds (e.g., supermarkets, schools) in sunny regions." ( perfect for solar panel sales).

This approach guarantees you:

• Higher Intent: Targeting based on assets and recent events (e.g., new director) signals a higher likelihood to buy.

• Larger Deal Sizes: Companies with significant property assets have collateral and are often more established.

• Less Competition: You're reaching prospects your competitors can't even find.

Move Up the Value Chain.

When you understand a prospect's assets, you can consultatively approach them with solutions tailored to their specific situation. You lead with insight, not a pitch.

ByagraRoopa Insights empowers your sales team to do just that. We provide the intelligence to target the right companies, with the right message, at the right time.

>> Generate a hyper-targeted list of 100+ ideal prospects in minutes. Ask us about our B2B Prospecting Module.